The Verdict Toyota is targeting a new, youngish buyer with its briskly, sleeker, and sexier Prius, which is revised for 2023, but some of the missing features, interior design, and stinginess could do with it.
Compare the competition The new Prius ’ energy frugality is close to the stylish in class, but others outperform it in terms of interior quality, technology, comfort, weight space, and value, meaning the new Prius can calculate upon him. look at the brand. fidelity attracts attention.
Time flies constantly in the automotive world as it does away, and this situation raises the burden of the Toyota Prius as a auto for anyone who wants to get out of the terrain.
and environmental benevolence has been destroyed due to the appearance of competitive mongrels. and especially each- electric buses .
Flash back back in 2003, when a group of celebrities avoided arriving at the Oscars in a limo and rather showed up in a Toyota Prius?
From also on, the Prius ’ place in the American zeitgeist sounded to be what you drive when you want to show off how green you're – that is, until Tesla offers itself a completely electric auto. limit as noway ahead.
Suddenly, using any keyword came a little more intriguing. That has n’t stopped Toyota from dealing further than 20 million Priuses worldwide since its launch,
but moment is a different story, with other automakers offering gas- guzzling mongrels like the Prius. utmost of them feature better innards,
more space, better technology, and, meanwhile, further style.
There’s also a bunch of electric buses challenging the Prius ’ status as the top pick for the eco package; People can buy one now and choose an electric auto like the Tesla Model 3 or Model Y, Hyundai Ioniq 5 or Kona EV,
or numerous other new electric buses that give the Prius some generations. past the day and old.
take a look. Toyota indeed has its electric auto, the first of which is the bZ4X which is presently on the exchange bottom, with further models on the way.
Other mongrels offer further space, comfort, and style than the Prius, similar as the new 2023 Corolla Cross mongrel SUV.
So what will Toyota do with the Prius? Well, judging by the beautiful auto in front of you,
Toyota’s strategy will now be to present the Prius to a new person a youthful, seductive consumer who can be interested in Prius for its new pride only for its good aesthetics .
several feasts. It’s Toyota’s way of reminding us that mongrels are still around, still important, and still playing a big part in the company’s strategy.
But will the new Prius sexy( a judgment that's an unconceivable oxymoron) be enough to recapture the status of theeco-major leader? Or is that not indeed a thing presently?
To find out, I drove the new 2023 Prius to an advertising event in Southern California(Cars.com pays for its breakouts and lodgment when it attends manufacturer- patronized events).
It’s a hot Prius Crazy, is n’t it?
No, your eyes don't betray you. Behold, then, the world’s first sexy Toyota Prius.
The 2023 model dikes the emotional scientific performance of the Prius ’ past since its preface to the world in 1997 and replaces it with an possibly cool, aggressive station and stunning aesthetics that turn heads in a way no Prius has ever had.
noway done ahead. And it appreciatively changes them, in a “ Wow, that’s cool ” way and not an “ Oh my God, why did they do that? ” kind of way.
How did Toyota do this? The visible change is where the roof rises this figure has moved back by several centimeters.
Now there's a long wedge shape from the nose to the windshield with a high angle to the top at the reverse of the first line.
Combine that with a important cleanser, more swish hinder end that’s incontinently recognizable as the 2023 Crown hydrofoil’s hand totem, and suddenly,
the Prius goes from being an uninteresting hunk to- go in one of the stylish buses . Toyota has developed.
It nearly seems like it’s from a fully different company.